More companies need to recognize the importance of taking social responsibility.
Today, climate change is a constant topic of discussion â and extreme weather events are becoming more frequent.
Itâs no surprise that a sustainable workplace is now a must.
What many companies still donât realize, however, is that businesses that care about the environment tend to be healthier and more successful overall.
What really matters in a workplace?
Knowledge incoming
Thereâs been a clear shift.
Not long ago, things like a stimulating work environment, competitive salary and benefits, and the ability to work remotely were among the top priorities for employees and job seekers.
Not anymore.
We live in a different world now â one thatâs more aware, and one where a new generation has entered the workforce.
With growing awareness, our priorities have also changed.
Salary used to be the most important factor, but today social responsibility tops the list for many.
Of course, money still matters â but you need to sweeten the deal.
A sustainable workplace is essential, and the benefits are many.
Here are three reasons why sustainability is key for every modern company.
1. Youâll attract top talent
If youâre not actively working on your companyâs environmental strategy, you risk dramatically shrinking your potential talent pool.
A global study shows that 65% of todayâs workers want to work for a company that takes social responsibility seriously.
âPeople are looking for an employer that takes proactive steps to make a difference related to the environment,â
says Bridget Jackson, Corporate Sustainability Director at PwC.
âBeing green builds pride, boosting retention of top talent.â
So â do you dare to take the risk of doing nothing?
2. Your employees already care
A large part of todayâs workforce wants to work for companies that actively work to reduce their climate impact â and chances are, some of them already work for you.
By prioritizing sustainability, youâll not only attract new talent, but also retain your existing team.
Youâll show that you take a major global issue seriously â something your employees will notice and appreciate.
3. Youâll build genuine loyalty
They say good things come in threes â and this oneâs no exception.
Youâll find it easier to attract talent, retain your people, and create genuine loyalty.
If a customer is choosing between two companies offering similar products or services, your environmental commitment can be what makes you stand out.
Having a clear sustainability strategy in place positions you as the responsible choice â which can often be the deciding factor.
This is especially true as more procurement departments now require their suppliers to have an established environmental policy.
How to build a sustainable workplace
Becoming a sustainable workplace doesnât happen overnight, but the effort you invest will pay off.
Start small:
- Review your company vehicles and transportation â how soon can you switch to fossil-free options?
- Evaluate your entire supply chain and set sustainability requirements for your partners.
- Embrace hybrid work and make sure you have the right digital tools for remote collaboration.
- Choose video meetings over physical travel whenever possible.
- Try the Breakit Impact Challenge for inspiration.
If this all feels overwhelming, bring in a consultant to help you develop your new environmental policy and guide your transition toward sustainability.
Because at the end of the day, a sustainable company isnât just better for the planet â itâs better for people and business, too.
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