Communication platform: what is it and who needs one?

Hybrid workplace
Collaboration & Productivity

Okay, imagine this: You get a question from a customer. You firmly remember talking to your colleague...

Communication platform: what is it and who needs one?
Communication platform: what is it and who needs one?

Imagine this:

You get a question from a customer. You’re sure you talked to your colleague about the exact same thing last week. Now you just need to check what you decided.

But where did that conversation happen?

Was it an email? Or maybe WhatsApp?

A checklist in Trello? Or a text message?

Five minutes later you remember – it was in your private Slack chat.

Sound familiar?

Finding the right information across all the apps and communication channels your company uses can be confusing — and often time-consuming.

And it’s not surprising.

Most companies’ communication environments are complex.

You probably use a mix of these:

  • Messaging apps
  • Email
  • Mobile phones
  • Phone systems
  • Customers calling support lines
  • Calendars
  • Ticketing systems
  • Voicemail
  • Internal chat tools
  • Website chat widgets
  • File sharing and storage
  • To-do lists
  • Conference calls
  • Video meetings

Yes, the list goes on. There’s a lot happening in your information flow.

With all this complexity, it’s more important than ever to have a hub that connects everything and keeps track of it all. But what should that hub include — and how can it actually help your team work more efficiently?

Enter: the communication platform.

A communication platform from lynes is a digital hub that brings all your company’s communication channels together in one unified interface.

It integrates all the tools listed above and makes everything searchable — so activities and messages don’t disappear, get lost between systems, or slip through the cracks.

It also generates valuable statistics and insights that help you work more efficiently and deliver better service to your customers.

In short: a communication platform keeps all communication flows in one place.

What can a communication platform do?

Reduce internal emails and organize with chats

A key part of your communication platform is the chat.

Here you create conversations based on context.

Love talking about cats? Create a chat channel for that.

Need to plan next week’s customer event? Create a separate channel for that too.

Pro tip:

Move internal questions, tasks, and discussions to chat.

Use email only for external communication.

You’ll avoid messy inboxes and make it much easier to find what you’re looking for later.

Create to-do lists in one click

Set up notifications based on your preferences.

Get alerted when new messages appear — or set your status to “away” when you don’t want to be disturbed.

In lynes, you can also create reminders directly in chat.

Got a message you need to act on later?

Click it and select “Create to-do” — and voilà! You’ve created a reminder without even opening your calendar.

Handle calls — from anywhere

Remote work is the new normal. A communication platform makes it possible.

Call and receive calls, log in and out of answer groups, transfer calls to colleagues, park them, or forward to external numbers — all from the same interface, wherever you are.

Find the right contact instantly

If your company has multiple offices, finding the right person can be tricky — especially for new hires.

The lynes contact list is intuitive and searchable by location, department, role, or responsibility.

Say you met someone at an event — you think his name was John, Jonas, or Johan and he works in Stockholm.

Just type “Jo” and filter by “Stockholm.”

You’ll get a list with photos and contact info in seconds.

Work faster with keyboard shortcuts

Set up custom shortcuts to answer, forward, park, or transfer calls with one click.

Our Softphone is packed with smart shortcuts. Once you learn them, you’ll be amazed at how much faster you work — without ever lifting your hands from the keyboard.

Perfect for anyone who handles calls daily (and just as useful for those who don’t).

Let your calendar plan for you

Planning meetings, check-ins, or workshops shouldn’t require endless email threads.

When your meetings are up to date in your calendar, colleagues can easily see your availability in their softphone and invite you directly — no back and forth needed.

It’s also easier for remote teammates to schedule with you.

Receptionists can see your availability in real time too.

You control what calendar events are visible and what stays private.

Save time with smart presence management

Our robust presence system lets colleagues see whether you’re available — no matter where you are.

Need an hour of focus?

Set your status to “Busy” and choose when you’ll be available again.

Callers will automatically get a message that you’re unavailable, and your colleagues will see when you’re back.

After that hour, the system switches you to “Available” — automagically.

No more juggling video platforms

External tools like Skype, Hangouts, or GoToMeeting often cause chaos.

Someone forgot to update.

Someone can’t log in.

Someone’s mic doesn’t work.

We’ve all been there.

With a communication platform, you get fully integrated video and phone conferencing — no logins, no technical issues, always up to date.

Create recurring meetings, invite colleagues based on their calendars, and join from anywhere — desktop, mobile, or web.

Let’s wrap it up

A communication platform is your company’s central hub for all communication.

Its biggest strength isn’t just the features — it’s the fact that everything lives under one roof.

Used properly, it helps you reduce internal email, centralize projects, and ensure everyone has access to the same information.

It also helps you keep track of your colleagues, no matter where they’re based.

Beyond making work more efficient, it simply makes work more enjoyable.

No more unnecessary, time-consuming steps — just focus on what really matters.

And with built-in analytics, you can always measure and adjust for even better results.

We can help

Want to know more about how our communication platform can help your company work smarter?

We install two new communication platforms every day — and we don’t just set up the tech.

With our experience, we’ll help you structure it in a way that simplifies your workflows and makes your workday smoother.

Get in touch — we’d love to show you how.

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Written by

Burhan Kesapli

Denna karismatiska herre har ett sött smeknamn med mÄnga kalorier, Bullen. Bullen har en intensiv energiförbrukning under dagen och narkolepsi efter 21.30. Drömmer om att springa lÄngt pÄ höga höjder.

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Collaboration tool or a phone system? Lynes is both.

Lynes is not just a great collaboration tool for your business. Or a awesome phone system. Lynes are both. It allows you to hold video meetings, receive calls, chat with colleagues and customers and share documents - all in the same workflow.

A selection of our customers

Svensk fastisghetsförmedling logoSvensk fastisghetsförmedling logo
Renta logo Renta logo
SwedolSwedol
FastighetsbyrÄnFastighetsbyrÄn
Linköping UniversitetLinköping Universitet
GeberitGeberit
SkÄne MejerierSkÄne Mejerier
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