Our thoughts on lynes 2.0

Last week we launched lynes 2.0, and as our CPO, Johan Åberg, put it:

“Now it’s time to innovate.”

But before diving into what’s next, we took a moment to reflect on the journey that brought us here.

The beginning — 2019

The year was 2019 when we decided to build our own platform — a service designed to become the hub for all business communication.

A development race

Competing with platforms that have been around for 15–20 years is no small task.

But that didn’t scare us — it motivated us.

We saw an opportunity to position ourselves as a challenger, ready to shake up a slow-moving industry.

Our vision was to create a hub for all company communication, and when the pandemic hit, lynes quickly became our customers’ digital HQ.

All communication ran through the app: chat channels structured by departments, phone conferences turned into video meetings, and call queues were efficiently distributed among agents.

Four years later

Four years after that first line of code, we haven’t just caught up with the industry — we’ve surpassed it.

That may sound bold, but remember — similar shifts have happened before. Just look at how quickly ChatGPT changed entire industries.

In a relatively short time, we’ve earned the trust of our customers with an intuitive app, integrated major operators like Telia, Tele2, Telenor, and Tre, and even launched our own subscriptions to give users real flexibility — keeping their solution while switching operators whenever they choose.

Our success? If you ask us, it comes down to:

• Modern, scalable technology
• Agile development methods
• Passionate and dedicated people

lynes 2.0 — What’s new

Back to the present: with lynes 2.0, we’re introducing a range of new features — including advanced call analytics, Entra ID sync, wallboard, and interactive notifications for when colleagues become available.

We’ve also added VIP callback for failed transfers and much more.

And yes, those interactive availability notifications have already become an internal favorite — because we all have that one colleague who’s always on the phone.

Our goal is simple: to make users’ daily workflows easier with smart, telephony-related features that enable sustainable and efficient ways of working.

Innovation and the road ahead

We know this might sound like the kind of “fluffy” statement you’d expect from a marketing team — but it’s true.

With 2.0, we’re doubling down on our mission to eliminate manual, time-consuming tasks by letting the app handle the heavy lifting.

Our focus moving forward is to keep leveraging AI for smarter insights, automation, and predictive analysis.

We’ve passed the stage of building only the basics of telecom.

Now, our goal is clear:

We’re here to innovate.

We’re here to be more than a service.

We’re here to be a partner in our users’ success.

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