Remember when we compared lynes to a campfire?
A place to gather, inspire, and share ideas.
That’s exactly how you could describe WhatsApp – with one small difference.
At that campfire, someone (let’s call them GDPR) might sneak in and toss a bucket of nitroglycerin onto the flames.
What is WhatsApp?
So, what is WhatsApp? Hardly anyone has missed it.
But for those who have: WhatsApp is an app that lets you send messages, images, files, and make video calls to friends and family — all for free. You can easily create groups, and it works seamlessly across devices.
- WhatsApp has 1.5 billion users
- Over 65 billion messages are sent daily
- 1 billion people use it every day
Sounds good, right?
If so many people use WhatsApp every day, it must be great.
And yes — it is. But not for business communication.
Here’s why.
Free is nice, but the aftertaste can be bitter
WhatsApp is free for consumers — which is exactly why many businesses use it too.
But that choice can become expensive. Why? Because GDPR compliance simply isn’t built in.
The company is American and not directly governed by GDPR, while you — the end user or the company — are responsible for how personal data is handled.
We see this problem everywhere — in the industry, among friends, and even in companies that should know better.
Many still rely on WhatsApp as their main communication tool.
If this makes you a bit sweaty, don’t worry. The goal of this post isn’t to call anyone out — it’s to help you rethink your communication habits and highlight a real risk that comes with using WhatsApp for business purposes.
And beyond the obvious data issue, there’s a whole new set of questions most teams don’t even have answers to:
- Who adds new employees to the group chats?
- Who removes them when they leave?
- Is it okay to share company documents on WhatsApp?
- Does everyone really appreciate a vacation selfie in the work group?
- Are messages, files, and pictures actually encrypted?
Group chats in WhatsApp
Sure, WhatsApp makes it easy to create group chats. It’s a convenient way to reach many people at once without writing endless emails.
But that convenience quickly spirals.
It might start with a “Friday Drinks” group, then an “Accounting Crew,” “Support Squad,” and “Sales Team.”
Before you know it, your company communication is scattered across half a dozen WhatsApp groups that IT has zero control over.
When employees take communication into their own hands — without the right tools or policies — the result is chaos.
Become
less
efficient with WhatsApp
At first glance, WhatsApp might seem to improve internal communication — less email, faster responses, happier teams.
But underneath the surface lies disorganization, inefficiency, and frustration.
Imagine you’re in the finance group and you’ve shared reports, invoices, and even passwords. A few months later, someone asks for that same report to present to management. How do you find it?
You can filter by file type, but not search for “Balance Report 2019.” So you scroll. And scroll. And scroll.
Now imagine doing that after two years and 350 shared files.
The chain can break with WhatsApp
You know that one file that’s 101 MB — just slightly too large to send via WhatsApp, since the limit is 100 MB?
What do you do then?
This is a common issue. Files are often larger than expected, and when you can’t send them through the same channel, the communication chain breaks.
Your colleague ends up wondering: “Wait, where did I even receive that file?”
The importance of structure and search
Your business communication tool should let you search, filter, and organize files and messages.
It should also let you have threaded conversations about documents — collecting all feedback in one place.
That’s simply not possible in WhatsApp.
But it is in another tool we’ll mention soon.
When business chat becomes personal
Have you ever received a WhatsApp message from a colleague on a Saturday?
Maybe a small question or a “quick fix.”
Studies show that people hesitate less to send a WhatsApp message than an email on weekends.
Why? Because it doesn’t feel as formal — and you’re already in the app chatting with friends.
The result? Employees struggle to disconnect, downtime shrinks, and work messages start invading personal space.
So what’s the deal with WhatsApp?
We’re creatures of habit.
We like using what we already know.
And since we’re comfortable with WhatsApp privately, it feels natural to use it for work.
But most consumer apps aren’t designed for business communication.
They lack structure, security, and administrative control.
WhatsApp is a perfect example of this.
Business communication — without WhatsApp
Sound familiar?
Have you received 18 new notifications since you started reading this post?
Maybe you’ve already opened a new browser tab to search for “business chat,” “team communication,” or “collaboration tools.”
Relax. We have a better idea.
Imagine an app designed for modern businesses — a smart collaboration tool combined with a powerful phone system.
That’s exactly what lynes is.
In lynes, you get everything you need: chat, channels, calls, and video — all built for structured company communication.
We don’t call them “group chats.”
We call them Channels.
IT sets up users and assigns them to teams, like Finance or Support. Each team automatically gets access to the right channels and resources.
When someone leaves, they’re removed — instantly. No manual cleanup, no leftover data.
And yes, you can still have your fun — your “Friday Drinks” channel can stay private for those who want it.
Keep everything in one place
With lynes, your entire business communication — from chat to files to calls — lives in one secure, searchable space.
You can share files of any size, attach emails, and collaborate on documents directly in the same flow.
Threaded replies keep discussions organized, and the full history is always easy to find.
In lynes, the communication chain never breaks.
You can even share an email with your whole team, discuss it together in the channel, and decide on a reply before sending it.
Switch between voice and video
Just like WhatsApp, you can make voice and video calls — but with one major difference.
In lynes, every call is a conference call, which means you can instantly add colleagues and switch to video with a tap.
lynes isn’t just a collaboration platform or a phone system — it’s both.
You can host video meetings, receive customer calls, chat with your team, and share files — all in one app.
It’s built in Sweden, with Swedish support that’s never more than a click away.
In the world of lynes, you can:
- Chat directly with colleagues
- Create group channels for teams or projects
- Share files, images, and documents
- Hold video meetings with screen sharing
- Make voice and video calls
- Invite guests to collaborate within your workflow
In summary
WhatsApp is a great app — no doubt about it.
But it’s not built for business communication.
If you want to work more efficiently, securely, and with structure — it’s time to think differently.
Choose a platform designed for modern teams, where flexibility and the user experience come first.
A platform that’s safe, simple, and just as fun to use.
As it happens, you can try lynes for free for 30 days.
Pretty good deal, right?
